Rio Tinto – Think Safety

In order to show the evolution of Rio Tinto’s work safety strategy through the ages, we had to come up with a visual device that would enable our hero character to move quickly through various scenarios and decades.

We created an environment in which the main character walks on a continuously spinning disk, bringing new scenes his way. We developed a character style and background illustration style for this project, which would be friendly, humorous but informative.

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